The Danish Road Safety Council this month launched a viral campaign designed to draw attention to the speed limits on Copenhagen roads. A short documentary 2 minutes 30 seconds tells the world about the Speed Patrol Bikini Bandits, topless blondes who stand at the side of the road holding speed limit signs. Even to casual speeding. There is a positive trend. But seven out of ten motorists are still pushing the limit.
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- The Danish Road Safety Council this month launched a viral campaign designed to draw attention to the speed limits on Copenhagen roads.
- Danish authorities have an internet campaign featuring topless models urging male motorists to slow down, writes Patrick Logue.
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The video - posted on the web - is aimed at grabbing the attention of young male drivers, but feminists say they hate it. Julia Pauli of the Danish road safety council told the BBC that the reaction to the Speedbandits video had been mostly positive. So, topless women are working," she said. Asked if the council would consider using a man exposing his bottom to appeal to speeding women drivers, Ms Pauli said: "Maybe.
We'll see. Low graphics Accessibility help. News services Your news when you want it. News Front Page. E-mail this to a friend Printable version. The topless women "are working", road safety officials say. Danish Road Safety Council. Danish transport ministry - road safety. The BBC is not responsible for the content of external internet sites. Ghost town. The guerilla plant. Walking away.
BBC Copyright Notice. One-Minute World News. Printable version. Danish ad makes road safety sexy. E-mail this to a friend. The guerilla plant How the world's oldest clove tree defied an empire.
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Topless Danes call a halt to speeding
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Your name:. Your email address:. Email addresses:. Show this comment. So the police tried to solve one felony driving to fast with another felony? Denmark has redeemed itself! That is going to cause some serious road deaths. Has April Fools day been and gone yet? Didi I miss it? I'm from Denmark and im sorry tell that this is only a joke. It's pretty much just the prude countries that frown on visible boobs.
Oh I wish it wasn't a joke.. After a while they'll stop paying attention to the boobs' sign And after that? I'm definately waiting on next denmark speed campaing. Strange world we live in, we see violence everywhere on TV, but a fine pair of nipples is "not done". Are all danish girls like this? And what will happen to the bikini bandits in winter? Denmark is a northern country I suspect a lot of Danish drivers maybe keeping there hand firmly gripped to their stick-shift now days.
It was hardly a traffic safety improvement But I do approve their efforts nonetheless. Yea, it is fake. That is true. This video was part of an ad campaign. The story, though, is a made up news segment about these speed control gals. Bikini Bandits don't really exist. They would never allow such a campaign, though it would be fun, seeing boobies while driving where the best i think.
Yay another country to add to my road trip threw the continent this summer have to see this, throw a few dollar bills at them and further ruin the american's all ready bad reputation in europe. Why oh why did i choose to live in cold old boring England Denmark here i come by car of course. Those danish women are so beautiful Agree with you It looks like is the BEST!! Or maybe I'll study it a few more times, and get back to you The Bikini Girls was never a joke I am hoping that the traffic police looks as gorgeous as these girls, I'd love to be stopped by one of those I know I was born to the wrong country It's a neat idea but the target audience is mostly men, so a flawed idea.
Not to mention the congestion caused by some individuals' lack of willpower. Props for originality though. More videos.